Joel Cheesman's 7/27 article about Ericsson's Interns 'Swarming' the streets Stockholm with branded Help-Wanted signs reminded me once again about the value of turning off virtual reality once in awhile. In this case, substituting with 'old school' teamwork.
The title Joel chose, Ericsson Logs Off LinkedIn...and Hits the Streets to Recruit, caught my eye even though the story was really about building community among Ericsson's engaged interns. My guess is the real measure of this event is less about hiring in the street and a lot more about impacting intern conversion rates.
Still, everyone's Internet Immersion day after day becomes old when there is no break and it can be isolating us from engaging each other without a computer between us. Maybe if we took a moment from virtual TA world- sourcing, executing SEO/SEM branding campaigns, curating and distributing content, etc. etc., and substituted an Analog variation we might better appreciate our choices and our peers.
Wouldn't a shared experience be worthwhile if everyone in TA took just one day every quarter... to all work together "Old School" style?
- Come to work in a large room with desks, phones, lists of leads with phone #s (i.e. lists of individual #s and some just names and a company's main phone #)...and bells to ring.
- Hold a meeting in an old dusty library research room loaded with company reference books, association directories, etc. etc. Teams compete to identify prospects.
- Write rejection letters by hand, stuff them in envelopes and mail them to candidates' home addresses.
- Take a booth at a professional association conference with a "Free Chat with a Career Coach" sign.
- Descend in teams to to competitors' retail stores all in a single city to identify the names of the store managers, asst. managers and workers that are clearly working hard to satisfy customers versus those who aren't...as prospects for new store launches.
- Send teams to several local employment offices and volunteer to sit with anyone out of work doing mock interviews with coaching as the goal.
- Go to an event people drive to that is attended by potential leads and post a compelling 1-page flyer on every windshield in the parking lot.
- Take one high-volume opening and promise that if interested candidates mail their resume to a specific address through the US mail on a given date, that a legion of recruiters will read every resume one week later, call them that day if they are going to go forward or, write them and provide actual feedback as to why not.
What "Old School" idea would you have your team work on?
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