Forthcoming 2015 Talent Board candidate experience research confirms that social recruiting has been growing on the employer side over the past few years.
For employers, the following are considering “differentiating” when it comes to engaging job seekers prior to applying:
- LinkedIn Pages (Job/Career Specific) – 56%
- LinkedIn Groups (Job/Career Specific) – 37%
- Twitter Feeds/Notifications (Job/Career Specific) – 32%
- Facebook Pages (Job/Career Specific) – 24%
But what about for job seekers? Where are they researching via social prior to applying?
Across industries, they’re going here:
- LinkedIn Career Page(s) – 30%
- Online Groups (LinkedIn, Yahoo, Google+, Other) – 26%
- Employer Reviews (Glassdoor, Vault, Great Rated!) – 24%
Makes sense. But here’s where the social recruiting pool goes cold:
- Facebook Career Page(s) – 5%
- Twitter Feeds/Notifications – 2%
As Kevin Grossman observes in a recent TalentCulture.com article, it's not always about latching on to the latest and greatest social channel just for the sake of "social recruiting." And while some investments (time/money) may pay off in the long run, it's worth stopping once in a while and re-examining our objectives and our direction.
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