A “Social Recruiting” Reality Check?

Sink or Swim - A Candidate ExperienceForthcoming 2015 Talent Board candidate experience research confirms that social recruiting has been growing on the employer side over the past few years.

For employers, the following are considering “differentiating” when it comes to engaging job seekers prior to applying:

  • LinkedIn Pages (Job/Career Specific) – 56%
  • LinkedIn Groups (Job/Career Specific) – 37%
  • Twitter Feeds/Notifications (Job/Career Specific) – 32%
  • Facebook Pages (Job/Career Specific) – 24%

But what about for job seekers? Where are they researching via social prior to applying?

Across industries, they’re going here:

  • LinkedIn Career Page(s) – 30%
  • Online Groups (LinkedIn, Yahoo, Google+, Other) – 26%
  • Employer Reviews (Glassdoor, Vault, Great Rated!) – 24%

Makes sense. But here’s where the social recruiting pool goes cold:

  • Facebook Career Page(s) – 5%
  • Twitter Feeds/Notifications – 2%

As Kevin Grossman observes in a recent TalentCulture.com article, it's not always about latching on to the latest and greatest social channel just for the sake of "social recruiting."  And while some investments (time/money) may pay off in the long run, it's worth stopping once in a while and re-examining our objectives and our direction.

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Chris Hoyt
A 25 year veteran of recruiting and HR, Hoyt is a sought-after speaker with presentations including national conferences with SHRM, LinkedIn, HR Technology and others in the USA as well as iRecruit, Australasian Talent Conference and more abroad. Chris has been promoting and leading full scale and enterprise-wide integrations of social media and mobile marketing within workforce strategies for his entire career. His expertise and passion for interactive/social recruiting, candidate experience, and both national and international recruiting strategies are all areas that Hoyt now leverages as co-owner and Chief Innovation Evangelist at CareerXroads, a Recruiting/Staffing consulting and think tank organization that works with corporate leaders from around the world to break out of traditional recruitment practices and push the envelope in an effort to win the ongoing war for top talent.

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A “Social Recruiting” Reality Check?

by Chris Hoyt time to read: 2 min